Internet Radio Listeners Average 12 Hours a Week
Arbitron/Edison just released their yearly report called "The Infinite Dial 2013" on Tuesday. The study provides estimates of emerging digital platforms and their impact on the media landscape based on self-reported consumer behaviors and attitudes. Online radio continues its growth trajectory reaching new highs for weekly usage and time spent listening in the past four years. During the same span of time, AM/FM Radio has grown to 243 million weekly listeners and time spent listening has remained approximately two hours a day.
Here are some key points in the report:
Weekly online radio listeners report listening for an average of nearly 12 hours per week, compared to nearly 10 hours per week in 2012.
Arbitron/Edison just released their yearly report called "The Infinite Dial 2013" on Tuesday. The study provides estimates of emerging digital platforms and their impact on the media landscape based on self-reported consumer behaviors and attitudes. Online radio continues its growth trajectory reaching new highs for weekly usage and time spent listening in the past four years. During the same span of time, AM/FM Radio has grown to 243 million weekly listeners and time spent listening has remained approximately two hours a day.
Here are some key points in the report:
Weekly online radio listeners report listening for an average of nearly 12 hours per week, compared to nearly 10 hours per week in 2012.
News/Talk Remains Most Listened to Public Radio Format United States
Public Radio Today, 2010 Edition is an analysis of audience demographics and listening patterns of the nine most popular public radio formats:
1. News/Talk
2. News-Classical
3. Classical Music
4. News-Music
5. Adult Album Alternative (AAA)
6. Jazz
7. News-Jazz
8. Variety Music
9. News-AAA
“Public radio continues to be a vibrant and relevant part of many Americans’ lives,” said Chris Meinhardt, Arbitron Inc. “The medium plays an important role in today’s media landscape by providing important programming not available anywhere else. Public radio is also meeting the challenges of a crowded media landscape by taking full advantage of technological innovations, including podcasting, Internet streaming and HD Radio® multicasting.”
Here are some highlights Arbitron posted:
Public Radio Today, 2010 Edition is an analysis of audience demographics and listening patterns of the nine most popular public radio formats:
1. News/Talk
2. News-Classical
3. Classical Music
4. News-Music
5. Adult Album Alternative (AAA)
6. Jazz
7. News-Jazz
8. Variety Music
9. News-AAA
“Public radio continues to be a vibrant and relevant part of many Americans’ lives,” said Chris Meinhardt, Arbitron Inc. “The medium plays an important role in today’s media landscape by providing important programming not available anywhere else. Public radio is also meeting the challenges of a crowded media landscape by taking full advantage of technological innovations, including podcasting, Internet streaming and HD Radio® multicasting.”
Here are some highlights Arbitron posted:
- News/Talk captures nearly half of all public radio listening and remains the most-listened-to public radio format in the nation, with twelve more stations adopting the format in 2009.
- News/Classical lost 13 stations nationwide (from 263 in 2008 to 250 in 2009) but increased its share by 1 percentage point from 20.2 in 2008 to 21.2 in 2009.
- The addition of nine Classical stations, combined with a steady decline in the number of commercial Classical stations, increased from a 13.7 share in 2008 to 15.4 in 2010, the largest increase of any public radio format in 2009.
- Formerly known as AAA/Eclectic, Adult Album Alternative (AAA) had 11 fewer stations in Fall 2009 compared to a year earlier, but its numbers are relatively stable.
- Twenty-six new Variety Music stations helped boost the format from a 1.7 share to a 2.2 share of the public radio audience in 2009.
- Thirty-nine stations that were formerly recognized as News, AAA or News-Music are now classified as News-AAA.
The weekly online radio audience jumps more than 30 percent in the past year says new Arbitron Edison research study, "The Infinite Dial 2012." The report, just released on Tuesday, shows an extremely positive outlook for today's online radio broadcaster.
"The weekly audience of all forms of online radio is now at an estimated 76 million Americans age 12 and older, reaching 29 percent of the population and representing an increase of more than 30 percent from one year ago" (Arbitron Inc. and Edison Research). We have been seeing major growth bit by bit, but this is the largest year-over-year increase so far, showing that online radio is more relevant than ever.
Here's what you should know and take note of:
Below are some key charts from the report. Click on them to view them full-size.
"The weekly audience of all forms of online radio is now at an estimated 76 million Americans age 12 and older, reaching 29 percent of the population and representing an increase of more than 30 percent from one year ago" (Arbitron Inc. and Edison Research). We have been seeing major growth bit by bit, but this is the largest year-over-year increase so far, showing that online radio is more relevant than ever.
Here's what you should know and take note of:
- Monthly online radio audience reaches four in ten Americans.
- 39% of Americans, or an estimated 103 million, have listened to online radio in the last month.
- Weekly online radio listeners report listening for close to ten hours a week.
- The majority of online radio listeners also listen to traditional over-the-air radio. 87% of weekly online radio listeners listen to over-the-air, while 13% listen exclusively to online radio.
- With the increase in new cars coming with Bluetooth capabilities, we see an increase of cell phone owners who have listened to online radio in their car via their smartphones.
- One in three radio listeners listen to online radio at work via their computers or mobile devices.
- Online video is rising as well, but the time spent per user with online radio more than doubles the time spent with online video.
Below are some key charts from the report. Click on them to view them full-size.
Evolving Relationship: Radio & Hispanic Listener Base
Arbitron’s latest report, “Hispanic Radio Today 2009: How America Listens to Radio,” provides valuable insight on the evolving relationship between radio and its diverse Hispanic listener base. Here are some key excerpts:
Radio’s Reach Among Hispanics Remains Overwhelmingly Strong…
Even with numerous media alternatives through which consumers can entertain and inform themselves, radio’s overall reach among Hispanic listeners has remained between 94% and 96% ever since these studies began in Spring 2001; those figures have decreased less than 1% over that time. Among Spanish-dominant Hispanics, radio’s reach in 2008 was 95%, and it was more than 93% with English-dominant Hispanics. Whether Spanish-dominant or English-dominant, radio reached at least 91% of Hispanic men in every age group, and attracted more than 91% of Hispanic women in every demographic cell 12-64.
Mexican Regional: The Leader of the Pack
With 330 stations across the country on FM and AM, along with 71 online outlets and 14 on HD, Mexican Regional continued to dominate Hispanic radio listening. This format attracted more than double the audience of the No. 2 format, Spanish Contemporary, at 10 million listeners weekly. It also increased its Hispanic AQH share for the sixth straight year and posted the highest ratings across all day parts of all the formats in this report.
Arbitron’s latest report, “Hispanic Radio Today 2009: How America Listens to Radio,” provides valuable insight on the evolving relationship between radio and its diverse Hispanic listener base. Here are some key excerpts:
Radio’s Reach Among Hispanics Remains Overwhelmingly Strong…
Even with numerous media alternatives through which consumers can entertain and inform themselves, radio’s overall reach among Hispanic listeners has remained between 94% and 96% ever since these studies began in Spring 2001; those figures have decreased less than 1% over that time. Among Spanish-dominant Hispanics, radio’s reach in 2008 was 95%, and it was more than 93% with English-dominant Hispanics. Whether Spanish-dominant or English-dominant, radio reached at least 91% of Hispanic men in every age group, and attracted more than 91% of Hispanic women in every demographic cell 12-64.
Mexican Regional: The Leader of the Pack
With 330 stations across the country on FM and AM, along with 71 online outlets and 14 on HD, Mexican Regional continued to dominate Hispanic radio listening. This format attracted more than double the audience of the No. 2 format, Spanish Contemporary, at 10 million listeners weekly. It also increased its Hispanic AQH share for the sixth straight year and posted the highest ratings across all day parts of all the formats in this report.
The chart below illustrates a longstanding pattern in which weekday radio listening by Hispanics peaked during the 7AM hour. However, their listening remained strong throughout the morning, rose during the noon lunch hour and at the start of the afternoon commute at 3PM before declining as people returned home from work and shifted to evening activities. However, even as late as the 6PM hour, more than 10% of all Hispanic Persons 12+ were listening to the radio.
Weekend listening peaked in the noon hour, and without commute schedules, reflected more gradual listening shifts throughout the day. Hispanic weekend ratings grew in relation to weekday tune-in, as weekend reach overall was 71% as high as weekday listening in Fall 2008, up from 69% in Spring 2007 and 66% in Spring ’06. Weekend listening was just 1% less than weekdays from 7PM to 5AM, up from 6% less inSpring ’07 and 8% less the previous year. Weekend AHQ ratings tied or beat weekdays from 11PM to 4AM.